Anthony Lee - Jan 01 2020
Liners
M任何公司都花费大量资源和精力来创建支持其业务(尤其是销售流程)的博客。然而,许多企业博客抱怨说,尽管博客包含相关信息并吸引访问者,但他们无法跟踪博客如何影响销售。社交媒体提高了客户对购买前所需信息的期望。如果您的博客内容与购买前后的潜在客户和客户需求相关,并且您的产品如期实现,则可以将您的博客转换为销售机器。
使用您的博客进行销售的3 CS
内容。提供有用的,教育性的和娱乐性的内容。根据您的产品和客户的问题或需求来提供信息。
语境。当您的最终目标是销售时,请考虑博客文章的上下文。在这里,您是您公司业务扩展的导游,而不是拍卖师。您的工作是向读者展示如何使用您公司的产品。
商业。在有意义的环境中为读者提供了有用的信息后,他们可能会对实际提取信用卡感兴趣。不幸的是,这是许多商业博客停止的地方。博客编辑者熟悉他们公司的电子商务网站以及如何查找特定产品,可以假定读者天生就知道如何查找产品或有动力对其进行追踪。不要误会我的意思。只有极少数的潜在客户会竭尽全力寻找产品。不幸的是,其余的将留给您的竞争对手或更糟。
Ways to convert your traffic to sales
To make your blog an effective sales machine, integrate your product into your content in a way that doesn’t scream BUY, BUY, BUY. Here are five steps to provide relevant information and eye-candy to lure readers in and help convert blog posts to sales receipts.
Provide useful, relevant information. Show prospects how to use your product, give them instructions or how-tos, and/or entertain them.
Showing making procedure is a good way to guarantee product quality
Include a variety of different forms of content. Photographs and videos are particularly important because readers tend to be visual and want to see your product in action.
Make it easy to buy by eliminating stumbling blocks to purchase. Don’t assume customers know which item you’re talking about in your post. Provide a link directly to the product page or just link the product to your blog so they can buy if they want. If it relevant give readers more than one way to get to the product.
Article credit : Heidi Cohen ( https://heidicohen.com/use-blog-to-sell/ )